Driving Sustainable Pharmacogenomics (PGx) Sample Volume

Pharmacogenomics (PGx) testing is a powerful tool in the evolution of personalized medicine. However, for its full potential to be realized, labs must do more than just offer a scientifically sound test—they must figure out how to consistently bring in patient samples at scale. Even with growing clinical interest, many organizations struggle to implement effective and scalable sample acquisition strategies. This educational webinar takes a focused look at the PGx sample sourcing landscape, offering commercialization teams a clear, step-by-step market segmentation and penetration strategy to turn clinical promise into operational success.

Learning Objectives:

1. Understand and Apply Market Segmentation for PGx Testing - Learn how to systematically identify and prioritize high-value market segments to optimize PGx sample acquisition strategies
2. Design and Execute Market Penetration Strategies - Gain practical knowledge on how to build awareness, enable prescribers, integrate infrastructure, engage payers, and activate utilization pathways to drive sustainable growth in PGx testing adoption
3. Translate Strategy into Action Through Real-World Case Application - Apply a stepwise segmentation and penetration framework in practical healthcare settings, using case study insights to enhance operational success, measure outcomes, and scale PGx programs effectively